In 2000, Cathy Neich established her own image consultancy business, Cathy’s Niche, based on the desire to help women look and feel their best through colour, style and correct make-up application. Creating the “Wow” factor for a client is Cathy’s intention … “My work is very rewarding and it is quite satisfying when a client is happy. I enjoy helping men & women maximise their personal presentation”.
With psychological research showing that appearance counts for 55% of an impression created, voice 35% and what you actually say 10%, it is obviously crucial to dress and look the part!
Cathy’s corporate background has stood her in good stead for a career in the image and beauty industry. Trained in colour and style with Image Innovators, Cathy has also been trained and assessed by Napoleon Make-up Academy. Her services include individual or group image and make-up consultations, make-up application lessons & group workshops, and mobile bridal make-up. Wardrobe planning and audits are also a favourite of Cathy’s, “We have so much untapped potential behind those closed doors. Showing a client the opportunity in their own wardrobe is quite powerful and it can be done easily and within a budget.”
Cathy has completed numerous personal development courses and has tertiary qualifications in Leadership & Management with distinctions. Having worked in an Executive Assistant and Marketing Management role for over 15 years, Cathy’s work experience and qualifications has enabled her a strong foundation to build her own image and make-up artistry business. Clients include business executives, brides, school leavers, mums, and business owners.
In 2007 Cathy became an associate member of the Association of Image Consultants International (AICI) and pledges to uphold the AICI Code of Ethics. She has also achieved First Level Certification (FLC)with AICI which is an internationally recognized qualification based on successfully passing a written exam covering the essential information of visual appearance, verbal & non verbal communication.
In 2013 Cathy was introduced to Arbonne Skincare & Cosmetics and has achieved Executive Area Manager level in this business. “I love the fact that Arbonne do not test on animals. I am now able to offer my image & make-up clients a botanical based range of products with no added chemicals or fragrances. Products have been allergy & Dermatologist tested, clinically proven and formulated without gluten, parabens or preservatives. Myself and my clients genuinely LOVE these amazing products.”
In 2017 Cathy was appointed a ‘Sydney Stylist’ for Australian Fashion and Footwear brand Diana Ferrari. She loves working with Diana Ferrari clients in store one-on-one to assist with and provide solutions to their dressing and wardrobe needs. “I love that I have partnered with such an iconic Australian brand. I have been wearing their clothes and shoes for years, plus taking clients to their stores to shop. It made great sense to work closely with the brand and when I was approached, I was thrilled to say YES,” said Cathy.
Since 2008 Cathy has attended the annual AICI Australian Image Conference where she networks with like minded image professionals from both Australia and overseas and learns from Guest Speakers specialising in the image industry. Her enthusiasm and acceptance of continually changing trends in the fashion and beauty industries allows a modern, fresh and individual approach to her work with clients of all ages.
Now offering her services on Sydney’s Northern Beaches and the Central Coast, Cathy would love to help you look and feel your best …. It’s all about YOU!